Bob Riebe

VP of Revenue


Bob Riebe, VP of Revenue at LYT, is a seasoned business leader. With almost 20 years of experience in traffic management solutions technologies, Bob has honed his expertise in strategic sales and business development. Previously, he held key roles in high-profile companies, successfully implementing innovative sales strategies that propelled them to new heights, including international. Bob has excelled in spearheading initiatives in smart city solutions, leveraging AI, ML, and emerging technologies to drive innovation in the field. His proven track record underscores his commitment to pushing boundaries and driving advancements in the ever-evolving landscape of technology and urban development.


2022- Present

LYT – VP, Revenue



Rekor – Global Sales Director

Bob was the Global Sales Director at Rekor where he was responsible for Creating and Managing International Partnerships to expand and grow the footprint in Australia, Latin America and Europe offering SaaS solutions that provide real time actionable solutions for intelligent infrastructure, Global Public Safety initiatives and enabling the digitalization of infrastructure, creating safer, smarter, and more efficient sustainable cities and communities. He is a Leader in strategizing with national government agencies to use machine learning Quantum Artificial Intelligence technology though AWS Partner Network Cloud.



Vitronic Machine Vision – VP of Business Development, Traffic Systems

He Managed all business processes closed multi million dollar deals, was responsible for decision-making regarding travel planning, customer visits, annual sales and marketing budgeting, forecasting, and annual sales plan execution.  Executed sales activities through business strategies formed with the Global international sales director headquartered in Germany.  He Conducted presentations in front of hundreds of prospects on stage, conducted meetings and presentations in a board room setting followed by live demonstrations and responsible for the entire sales cycle, from concept to close.

Bob Managed growth and development of global markets: United States, Canada, South America, Mexico and the Caribbean Bob successfully grew the vertical year after year growth in the double-and triple-digit percentages.



Redflex Traffic Systems – Regional Sales Director

He Opened up 2 new states securing the first school bus stop arm automated enforcement contract in our industry in the state of OH and IL. He was responsible for Developing and managing new business through creation of strategic corporate business plan. He successfully Identified required resources including media, trade shows, collateral material, sales consultants, lobbyists and clearly stating a tactical approach to secure contracts.



Traffic Control Products – Outside Sales Manager