Steven Karr
Member, Board of Directors
Biography
Steven Karr co-founded Guayakí Yerba Mate, a leading sustainable, regenerative, organic beverage company in 1996. With a keen eye for graphic design and intuitive feel, Steven infused Guayakí’s brand with a distinctive visual identity that resonated with consumers, learning from years of serving the product on the road from an RV with his brother and the other cofounders. In later years, he leveraged social media platforms to engage with the community and promote the community’s excitement and deep resonance with the brand’s values. Additionally, he built and managed web based sales, marketing and digital advertising to expand Guayakí’s reach. All five partners are still active in the business going 28 years strong. In 2021, Steven became a cofounder of SENDY.io, an online peer to peer marketplace for adventure sport gear.
Experience
2024 – Present
Member, Board of Directors – LYT
Member, Board of Directors – LYT
2021-Present
Sendy.io Cofounder and Board of Directors
1996-Present
Guayakí Yerba Mate